About Me

Rick Scherer brings a powerful combination of market insight, design expertise, and elevated service to Tampa Bay’s luxury and waterfront real estate markets. A Tampa resident since 1989 and a seasoned professional with a background spanning hospitality leadership, home renovation, and high-level client service, Rick offers clients a strategic, detail-driven approach rooted in integrity and preparation. His firsthand understanding of many of Tampa’s most iconic neighborhoods — from Davis Islands and Hyde Park to Beach Park, Culbreath Isles, Ballast Point, and downtown — gives him a nuanced perspective that helps buyers and sellers make confident, well-informed decisions.

Rick’s values were shaped early on by his parents, Nancy and Dr. James L. Scherer, who moved their family to Tampa when his father founded TOWER Diagnostic Center (now TOWER Imaging). Their legacy of integrity, vision, and service continues to influence how Rick leads, communicates, and builds relationships today.

Before real estate, Rick developed a distinguished career in hospitality — first at Bern’s Steak House, where he learned the importance of anticipating needs and delivering exceptional service, and later at The Ritz-Carlton, where he advanced into a corporate training role known for shaping the brand’s legendary service culture. Those experiences refined his communication style, strengthened his leadership skills, and instilled a standard of excellence that informs every client interaction. He also spent years renovating and flipping homes, deepening his knowledge of design, construction, and the emotional nuances that influence value.

Rick earned his degree in Economics from Washington & Lee University, a foundation that enhances his strategic approach to real estate. He is known for distilling complex market dynamics into clear, actionable guidance and for balancing data with intuition — helping clients understand not just the “what” of a decision, but the “why” behind it. His business today centers on luxury residential and waterfront properties across Tampa Bay, with a strong emphasis on South Tampa, St. Petersburg, Lutz, and Odessa. His clients include physicians, executives, entrepreneurs, and relocating professionals who value discretion, insight, and a concierge-level experience.

Clients often describe Rick as calm, intuitive, and deeply present — a listener who understands what matters most, even before it’s spoken. His strengths lie in communication, strategic preparation, and intentional presentation, ensuring every property is positioned to its fullest potential and every client feels protected, informed, and supported. His approach reflects a simple belief: trust is earned through consistency, and exceptional results come from doing every detail thoughtfully and well.

Rick is an active supporter of the arts and his community. He has served with the Tampa Museum of Art and the Tampa Theatre and supports several charitable organizations including Florida Boxer Rescue, Feeding Tampa Bay, Habitat for Humanity, The Spring of Tampa Bay, and various hurricane-relief initiatives. Nearly fluent in Spanish, he also holds CLHMS and Million Dollar Guild designations and has earned recognition including Rookie of the Year, Developer’s Service Awards, service on the Developers Advisory Board, and leading the #1 Sales Team at Premier Sotheby’s International Realty’s South Tampa office.

At home in downtown Tampa, Rick enjoys the walkability to neighborhood shops, dining, the arts, and the city’s diverse cultural energy. He is also an AKC Exhibitor and Breeder of Merit, recognized by the American Boxer Club and American Kennel Club. He shares life with his two Boxers, Love and Cooper, who bring balance, joy, and a reminder of the importance of home — something at the heart of every real estate journey.